Triggered Messages

Triggered Messages

Written by Thomas Bouckson
Last update: Thursday, Sep 30, 2021

Auto-messages are a great way for you to pre-set messages you'd like to push to any group of contacts, at any time, and on any page. In Xeno, there are multiple types of Auto-messages:

  • Default message

  • Alert

  • Tooltip

  • Topbar

  • Email alert

  • Email automation

How to set Auto-messages?

To set Auto-messages, simply:

  1. Sign in to your Xeno account.

  2. From the left sidebar, select “Auto-Messages.”

  3. Click on "Triggered Messages".

  4. Next, click on “Create Auto-message” and choose the message type.

  5. Then you can customize this new trigger, including the title, message, maximum number of times it is triggered per lead/customer, and conditions.

Once a contact has met a condition, a pre-set message will be sent automatically without the need to type or click anything.

Note: Auto-messages work through online mode & offline mode.

When should I use Auto-messages?

Here are 6 use cases to help you better understand the situations in which you should use Auto-messages. :)

Use case 1: Engage your leads and customers

The most important use of Auto-messages is to engage with leads and customers.

In most situations, the purpose of triggering a message to your leads and customers is to start a conversation with them so that they can easily notice your live chat and have a higher likelihood of starting a chat with you.

By interacting with your leads and customers in this way, you will be able to engage with them and develop a good customer relationship over the long term.

Use case 2: Provide proactive support

If you know that some of your web pages are confusing, you should make sure that %{brandname} has been deployed on those pages. In addition to this, %{brandname} basic/alert Auto-messages have also been designed to help you convey a specific message to encourage visitors to ask questions related to a specific page.

We recommend you set up a trigger on your pricing page, feature page, cart page, payment page, return/refund page, and any page that may confuse your leads/customers or make them feel that they need help.

Use case 3: Acquire leads

If you want to create a trigger especially for the purpose of acquiring your leads’ email address, try out our email asking Auto-messages! :)

For example, you can add on your blog page an email-asking trigger with a message that says, “Do you want to get notified of our new publications by email?”, and then, set this trigger to pop up after 10 seconds of them staying on your blog (If a visitor stays for 10 seconds, it probably means that he or she is interested in your blog content).

Use case 4: Convert your leads to customers.

Auto-messages can also be utilized to convert your leads to customers, and your customers to repetitive paying customers.

For example, you can set up top bar Auto-messages to promote a specific product based on your leads’ needs and your sales strategy at the same time. By doing so, a dedicated and visible banner will appear on the top of your website in order to attract your leads, make them conduct the purchase and eventually convert them into customers.

Use case 5: Explain an important element on your site.

Do your leads and customers frequently ask you about certain elements (products, concept, etc.) on your website? Are there some important elements that you think need to be explained further? If yes, tooltip Auto-messages can absolutely meet your needs.

By setting up tooltip Auto-messages, dedicated little boxes will pop up on the website, offering details or explanations about the elements when your leads or customers hover over them. This will improve your website’s user experience and greatly enhance the level of customer satisfaction.

Use case 6: Announce something new to your visitors

You want to make a big new announcement? Send a message to your returning visitors explaining what’s new! A basic trigger, an alert trigger, a top bar trigger are all suitable for this purpose!

How to start out your Xeno journey?

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6 articles in this category.
Written by Shiela Balazon, Thomas Bouckson and Rémi Delhaye.